News From Gucci – The “New Jackie” and “Babouska” Handbags

The “Babouska”: The latest Gucci bag to support and in favour of UNICEF

The rivet covered bag made of shiny Crystal GG from Gucci, the “Gucci for UNICEF” Babouska, is the latest model created by Frida Giannini in favour of UNICEF and it’s life-saving activities in Central Africa. The new bag is available worldwide in Gucci Stores and online from Feb.1 2009 until Jan.31 2010.

25% of the revenues of the “Gucci for UNICEF” Special Edition will go to the UNICEF initiative “Schools for Africa” in Malawi and Mozambique. More than one million children have become ofphans on behalf of HIV / AIDS.

“Schools for Africa” was founded in 2004 bei both UNICEF and the Nelson Mandela Foundation. The intention is to provide education to all the children in Africa. Especially orphans and children in extreme poverty are gaining access to education through this foundation. More details please

With the help of this foundation Gucci has until today donated more than 5 million dollars to UNICEF by various charity projects. Gucci hopes that all of us will help and support UNICEF efforts in the fight against poverty in the coming years. Some of us can easily do that by buying a Babouska bag and so change the life of children in need.

The new “Jackie”, a fresh and modern reinterpretation of the legendary Jackie Bag, is designed by Gucci Creativ Director Frida Giannini. First designed in the 1950s the bag became one of Jaqueline Onassis’ favorite accessory and soon got tagged “The Jackie”.

The new Jackie is still drawing from the famous original: round corners and typical details are strongly influenced by “Jackies” original. The oversize design as well as the extremely soft leather refer to modern times, though. Violet, emerald green, bougainvillea red, snow white or traditional pastel colours: The New Jackie comes looks fresh and very up to date. Frida Gianninis trade mark, long leather frays with bamboo details, make a very unique bag.

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