An Introduction to Digital Marketing

Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smartphones, cell phones, ehandelmagasin etc. This is an effective approach to reach a large mass target audience and gain their valuable trust. Digital Marketing includes different ways where the merchant can choose one or more ways to interact with people. It allows running and analyzing marketing campaigns in real-time and understanding what’s fetching potential outcomes.

Digital marketing is even more cost-effective and increases ROI since it helps to interact directly with the target audience giving them comprehensive information about the product or brand anytime and anywhere. It is a quick and feasible way to build a brand name and reputation in the market. Effective results can be achieved using the following components of Digital Marketing. chandeliers

Search Engine Optimization – SEO (Search Engine Optimization) is the process of improving the visibility of a website free of cost in a search engine by adding search engine-friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo, and MSN prefer relevant optimized websites to display for any search term.

Social Media Marketing – It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn and Instagram, etc. According to Comscore, ehandelnyheter online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and update them about your latest offers and new products launched.

Search Engine Marketing – It encompasses both paid and unpaid methods to increase the visibility of the website. Paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and the unpaid method refer to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM is the most effective acquisition channel for 85% of retailers.

Email marketing – Sending a commercial message or newsletter directly to the customer’s inbox through an email is called email marketing. Emails are sent to prospective customers, emmasblog previous customers, and current customers to encourage customer loyalty and repeat business. A global data posted by The Madison Logic Company in April 2014 states that 122 billion emails are sent every hour.

Affiliate Marketing – Affiliate Marketing is a type of marketing in which a business rewards one or more affiliates for every conversion. In other words, it is the practice of using one’s talent and efforts to promote others’ businesses and getting rewards in turn. The reward model is known as CPA (cost per action).

Web Analytics – Web Analytics is used to monitor the traffic on the website and user activity thoroughly. It helps you to analyze the influence of your new marketing campaigns or latest activities. You can also evaluate the interest of users as well as the number of unique visitors and returning visitors. You perceive the ROI of other marketing campaigns. It even demonstrates the demographics showing which geographical area accommodates your target audience. Hence, it is a crucial part of digital marketing. forbrukermagasin


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