What Is Digital Marketing

What Is Digital Marketing

What is Digital Marketing?

Digital Marketing is the use of digital technology to deliver your marketing messages and to allow your customers to interact with your business. fridagsblog

Traditionally marketing has been about pushing your messages to your customer. With technology, now you can enter into a dialogue with your customers and deliver what they want and not want you to think they want. Often there is quite a gap and digital marketing is what allows you to communicate one-to-one with your customers and on a mass scale.

So what areas do digital marketing cover?

For me, Digital Marketing includes: inspirasjonsguide

    • Web Sites which include:
      • Search Engine Optimisation (SEO) – Getting found on Google etc
      • Pay Per Click (PPC) – Paying for somebody to find you on Google etc
      • Banner Adverts – Paying for banners to get visitors to your site
      • Ecommerce – The ability to buy and sell products, services, and information over the Internet.
    • Consumer Reviews – Consumer reviews are a powerful way to get consumers on to your eCommerce site as they make the purchasing decision easier as the reviews are by consumers who have purchased the product. While businesses are built around this concept such as TripAdvisor. livsstilsnyheter


    • Blogs. Personal websites with stories, expert opinions, etc that you believe will help your readers, customers, and stakeholders.


    • Social Media. Twitter, Facebook, Linkedin, YouTube, Google+, Ushi, Xing, etc. These are web-based systems that allow you to connect and share information such as ideas, links, photos, and videos with like-minded people. They can also generate income for your business and so can be routed to the market for your business. They can be great ways to connect with people who you may not be able to get to by any other means. Twitter can be a great source of publicly available real-time information and has reported major global events ahead of the world’s press. norge365


    • Social Media News. Mashable is by far the biggest social media news site.


    • Online PR. There are specific websites for making press releases available to the press. Prlog.org and helpareporter.com are examples.


    • Webinars/Events – Webinars are one of many seminars distributed across the Internet. This allows you to present to a large number of people independent of location. Events are traditional meetings or workshops but are marketed through Social networks such as Linkedin.


    • Email Marketing – The sending out bulk emails which you believe are relevant to the people you are sending the message to.


    • Lead Nurturing – This is where a prospect gives you their email address in exchange for something free. This is usually an eBook (in pdf format), video, or course of emails on how to do something.


    • Viral Marketing – The sending out of a message which is so compelling that people forward it to other people unknown to you. A great way to send out a message if you get it right.


    • Video – An increasingly popular method of sharing ideas, passing on information, and selling on the web. Great for selling more complex products or services. YouTube is the most popular at the present but the video is becoming embedded into more digital media. norgenyheter


    • Music/Podcasts. Spotify is becoming the most popular legal file-sharing system as it gives you access to a large range of music. Podcasts are voice recordings about a particular subject. They can be downloaded for listening to on a computer or MP3 players at a later date. Great for relaxation or for learning about a new subject whilst traveling.


    • Chat/Instant Messaging/Skype. Chat and Instant Messaging are systems for conversations using a keyboard which are done in real-time. I.e. one person types something and the other response. Both need to be present and online for this to work. Users of Facebook, Bebo, etc use this, especially the younger generation. Skype is an internet-based video and phone system that allows Skype users to call each other for free or at a lot low costs and is becoming increasingly popular for business use and will grow now that the video version is available on Facebook.


  • Smartphone or Mobile Apps. Smartphone or mobile apps (or software applications which is where the term is derived from) are small pieces of computer software that run on your phone that allow you to do things that you would normally do on a computer. The need to work anywhere, anytime means that these will become increasingly popular with business systems starting to appear on them. Great for anybody who works away from the office including executives, technical, and salespeople. Also, watch for a growing number of consumers using their mobiles for online purchases as they fill their time waiting for something.


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